Born and raised in Damascus, Syria, Assaad Khalaf is portrayed as an exceptional yet visionary artist. Formerly trained as an architect, Khalaf discovered his passion for fashion during his early studies at the Damascus University in Syria.

Assaad grasped his first sartorial skills during the time he spent overlooking and learning from local tailors. Consequently, his passion flourished inspiring him to open his first atelier in the heart of the city of Damascus, further underlining his first steps into his profession in the fashion world. His designs proved to promptly draw the attention of Middle Eastern women ranging from the luxury class, stars and local influencers.