Born and raised in Damascus, Syria, Assaad Khalaf is portrayed as an exceptional yet visionary artist. Formerly trained as an architect, Khalaf discovered his passion for fashion during his early studies at the Damascus University in Syria.

Assaad grasped his first sartorial skills during the time he spent overlooking and learning from local tailors. Consequently, his passion flourished inspiring him to open his first atelier in the heart of the city of Damascus, further underlining his first steps into his profession in the fashion world. His designs proved to promptly draw the attention of Middle Eastern women ranging from the luxury class, stars and local influencers.

In 2013, Khalaf fled his country and landed in Italy to pursue an academic degree in fashion in which he successfully graduated with a Master’s degree in “Prêt-à-Porter” from Istituto Marangoni in Milan. Shortly after, he was granted a full scholarship to enroll in another Master’s degree program in “Haute Couture” at the prestigious Accademia di Costume e Moda in Rome.

Assaad Khalaf’s architectural background combined with his multicultural inspirations along with his acquired skills and passion, is what defines his creations as sophisticated and distinguished. The designer glorifies modern femininity through new volumes, fine materials, and intricate embroideries whilst accentuating the beauty of a woman’s silhouette.Assaad Khalaf reverences the individuality of every woman and praises a one on one relationship with each of his clientèle.